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This is sad enough to make you cry. I've spent a lot of pleasurable hours in Best Buy stores, and prior to the emergence of Amazon, et. al., Best Buy was a great place to buy media, especially on release dates. However, it is painfully evident that they attempted to enter this arena without much more than the media. Their infrastructure is functional only to the point of frustration. The procedures and rules around playback, devices, and all of the components are much more rigid and confusing than any similar service. The error messages are generic enough to increase frustration levels. One standard message received by customers after paying for disc to digital service, that will update SD DVD content to HD digital, is "While you are licensed for the HD version...it is not currently available. Would you like to view or download the SD version instead?" When you call, the support staff will freely admit it is a known problem, that they are trying to fix, but it doesn't keep them from advertising and offering the service on the home page.
I have three times attempted to view early release purchases or rentals with average invested time of 45-60 minutes--for movie viewing time averaging 8-10 minutes. In all cases, protracted support sessions resulted in credits, but to date, two of the three credits have been useless as the replacement content was un-viewable also.
Unfortunately I didn't do enough research beforehand, and only after converting a sizeable chunk of DVDs that aren't currently released on Blu-Ray, and not being able to download, play or even see them on several devices logged in to my library, I now discover that serious problems have been the norm since CinemaNow startup, with nothing indicating resolution is near at hand. Be very careful using this service.
In summary, I would not recommend CinemaNow to a friend.
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